WB vet Greenblatt to retire

Exec plans to move to Florida, reorg planned

Syndie vet Dan Greenblatt, whose TV career has spanned 36 years, will step down at the end of September as the No. 2 exec at Warner Bros. Domestic Television Distribution and Telepictures Distribution.

Greenblatt, who took on his current post as exec VP of sales at the sister syndie units in 1999, plans to retire and move to Florida.

In the wake of Greenblatt’s departure, the syndicator will reorganize the division’s internal structure.

That shuffle may not include a replacement for Greenblatt. Rick Meril continues as senior VP and general sales manager for WBDTD, while Bill Marcus remains as senior VP and general sales manager at Telepictures. Both execs reported to Greenblatt.

Greenblatt joined the company in 1994 as senior VP and general sales manager. The exec helped distribute the launch of strips such as talker “The Rosie O’Donnell Show,” dating gamer “Change of Heart” and the revival of “The People’s Court.”

On the off-net side, Greenblatt helped oversee the syndication launches of laffers including “Friends,” “The Drew Carey Show,” “Family Matters” and “Living Single” and drama “ER.”

“Dan is a great salesman, a terrific executive and a good friend,” said WBDTD chief Dick Robertson, who made the announcement Thursday. “He’s been a vital part of our divisions’ continued success in a business climate that is increasingly challenging. He has also been a key architect of many of our most innovative and successful sales and distribution strategies during his seven years with our company.”

Greenblatt joined Warner Bros. from Twentieth Television, where he spent seven years as senior vice president of Eastern sales and helped oversee syndication efforts on shows such as “A Current Affair” and “The Simpsons.”

The exec’s resume also includes owning the broadcast consulting firm Upscale TV Prods., which helped Tribune launch “Geraldo,” and stints at Paramount Pictures Television Distribution and Metromedia.

“We are happy to have had Dan on our team for his best seven years and we’re glad that he’ll enter the hall of fame wearing a Warner Bros. jersey,” said Warner Bros. chairman-CEO Barry Meyer.

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