Venevision learns ‘Art’ of distrib’n

Test to be tried in south Florida

MIAMI — Venevision Intl. will launch its pilot distribution of Spanish-lingo pics in the U.S. with Alvaro Fernandez Morero’s “El Arte de Morir” (The Art of Dying) in October.

Miami-based Venevision Intl., part of the Cisneros Group, is looking to expand beyond its core TV distribution and production operations. The test will be conducted in south Florida; if successful, the company will target areas on the East and West Coasts with large Latino populations.

All films will be distributed with English-lingo subtitles and screened in multiplexes and indie theaters. Venevision Intl. has struck accords with exhibs AMC Theaters, Regal and Muvico.

Company hopes to attract a broad audience with a variety of genres, while steering away from the arthouse or social/political productions it feels would have limited appeal.

“El Arte,” a psychological thriller, was a hit in its native Spain last year and was selected after focus groups with local moviegoers.

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