Univision sweeps July primetimes

Channel beats out English-lingo networks as well as Spanish

MIAMI — Univision beat out the English-lingo networks as well as Spanish competition among 18- to 34-year-olds, claiming the top spot for primetime among all stations in New York and Los Angeles in the July local sweeps.

Univision also beat out the English-lingo webs for that primetime demo in Miami, Houston, Dallas, Fresno and Bakersfield, the Spanish-lingo broadcaster said, citing Nielsen Media Research data.

KMEX, Univision’s O&O in Los Angeles, ranked No. 1 among all networks with adults 18-34 from sign-on to sign-off as well as with adults 18-49 in primetime, daytime, early fringe, early local news, late local news, and sign-on to sign-off.

O&Os in Miami, Houston, Dallas, Phoenix, Fresno and Bakersfield also drew the most 18-34 viewers from sign-on to sign-off.

Univision said it had record ratings in July and August, consolidating its lead against Telemundo with an 84% share of the Hispanic primetime audience.

Looking ahead

“We are confident that the Hispanic community’s explosive growth and increasing influence among advertisers will pave the way for the successful launch of our new network Telefutura in January,” Univision Networks prexy and chief operations officer Ray Rodriguez said.

Despite a rocky overall ad market, Univision has sold $550 million in upfront advertising for its 2002 season, a 10% increase from last year’s $500 million, and added eight new clients, according to media executives.

Second-placed Telemundo has sold $200 million-$225 million in upfront advertising, an increase of 15%-20% from last year’s $175 million.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading