Channel beats out English-lingo networks as well as Spanish
MIAMI — Univision beat out the English-lingo networks as well as Spanish competition among 18- to 34-year-olds, claiming the top spot for primetime among all stations in New York and Los Angeles in the July local sweeps.
Univision also beat out the English-lingo webs for that primetime demo in Miami, Houston, Dallas, Fresno and Bakersfield, the Spanish-lingo broadcaster said, citing Nielsen Media Research data.
KMEX, Univision’s O&O in Los Angeles, ranked No. 1 among all networks with adults 18-34 from sign-on to sign-off as well as with adults 18-49 in primetime, daytime, early fringe, early local news, late local news, and sign-on to sign-off.
O&Os in Miami, Houston, Dallas, Phoenix, Fresno and Bakersfield also drew the most 18-34 viewers from sign-on to sign-off.
Univision said it had record ratings in July and August, consolidating its lead against Telemundo with an 84% share of the Hispanic primetime audience.
“We are confident that the Hispanic community’s explosive growth and increasing influence among advertisers will pave the way for the successful launch of our new network Telefutura in January,” Univision Networks prexy and chief operations officer Ray Rodriguez said.
Despite a rocky overall ad market, Univision has sold $550 million in upfront advertising for its 2002 season, a 10% increase from last year’s $500 million, and added eight new clients, according to media executives.
Second-placed Telemundo has sold $200 million-$225 million in upfront advertising, an increase of 15%-20% from last year’s $175 million.