You will be redirected back to your article in seconds

Tyro set for bow in China

Jade MediaWorks hopes to be on air by November

SINGAPORE — Fledgling broadcaster SPH MediaWorks is investing $9 million to produce content for mainland China.

MediaWorks and Sydney investment consultancy firm Jade Interactive are partnering on Hong Kong-based Jade MediaWorks, which hopes to be on the air by November, according to MediaWorks chief executive officer Lee Cheok Yew.

The company will provide two- to three-hour branded belts for one of China’s many terrestrial, state-owned China Central Television channels.

Lee says some existing MediaWorks content also may be adapted for China.

“It will mainly be entertainment-based,” he says of the original programming. “We are looking to bring something new to viewers in China.”

Once carriage is secured, Jade MediaWorks will earn 60% of advertising revenues. Lee won’t say how much this would be worth, commenting, “At the moment we’re just concentrating on getting it started.”

More TV

  • RuPaul

    RuPaul Reveals the Queens Competing in 'RuPaul's Drag Race All Stars' Season 3

    SINGAPORE — Fledgling broadcaster SPH MediaWorks is investing $9 million to produce content for mainland China. MediaWorks and Sydney investment consultancy firm Jade Interactive are partnering on Hong Kong-based Jade MediaWorks, which hopes to be on the air by November, according to MediaWorks chief executive officer Lee Cheok Yew. The company will provide two- to […]

  • Donald Trump

    SAG-AFTRA Supports 'Unencumbered Press' After Trump's License Revocation Threat

    SINGAPORE — Fledgling broadcaster SPH MediaWorks is investing $9 million to produce content for mainland China. MediaWorks and Sydney investment consultancy firm Jade Interactive are partnering on Hong Kong-based Jade MediaWorks, which hopes to be on the air by November, according to MediaWorks chief executive officer Lee Cheok Yew. The company will provide two- to […]

  • Brent Briscoe Dead: 'Twin Peaks' and

    Brent Briscoe, 'Twin Peaks' and 'Parks and Recreation' Actor, Dies at 56

    SINGAPORE — Fledgling broadcaster SPH MediaWorks is investing $9 million to produce content for mainland China. MediaWorks and Sydney investment consultancy firm Jade Interactive are partnering on Hong Kong-based Jade MediaWorks, which hopes to be on the air by November, according to MediaWorks chief executive officer Lee Cheok Yew. The company will provide two- to […]

  • 'Magnum P.I.' Reboot in Development at

    'Magnum P.I.' Reboot in Development at CBS From Peter Lenkov With Production Commitment

    SINGAPORE — Fledgling broadcaster SPH MediaWorks is investing $9 million to produce content for mainland China. MediaWorks and Sydney investment consultancy firm Jade Interactive are partnering on Hong Kong-based Jade MediaWorks, which hopes to be on the air by November, according to MediaWorks chief executive officer Lee Cheok Yew. The company will provide two- to […]

  • YouTube logo

    TV News Roundup: YouTube Greenlights Tinder-Themed Comedy 'Swipe Right'

    SINGAPORE — Fledgling broadcaster SPH MediaWorks is investing $9 million to produce content for mainland China. MediaWorks and Sydney investment consultancy firm Jade Interactive are partnering on Hong Kong-based Jade MediaWorks, which hopes to be on the air by November, according to MediaWorks chief executive officer Lee Cheok Yew. The company will provide two- to […]

  • THE GIFTED: L-R: Natalie Alyn Lind,

    Delayed Viewing Ratings: 'Gifted' Scores for Fox, 'Good Doctor' Stands Strong on ABC

    SINGAPORE — Fledgling broadcaster SPH MediaWorks is investing $9 million to produce content for mainland China. MediaWorks and Sydney investment consultancy firm Jade Interactive are partnering on Hong Kong-based Jade MediaWorks, which hopes to be on the air by November, according to MediaWorks chief executive officer Lee Cheok Yew. The company will provide two- to […]

  • The Walking Dead Season 7 Mid

    Microsoft Picks Up Six-Second Ads in AMC's 'Walking Dead'

    SINGAPORE — Fledgling broadcaster SPH MediaWorks is investing $9 million to produce content for mainland China. MediaWorks and Sydney investment consultancy firm Jade Interactive are partnering on Hong Kong-based Jade MediaWorks, which hopes to be on the air by November, according to MediaWorks chief executive officer Lee Cheok Yew. The company will provide two- to […]

More From Our Brands

Access exclusive content