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TV4 vet Mendes exits

Acquisitions topper hands in surprise resignation

AMSTERDAM — Tony Mendes, longtime Scandinavian acquisitions topper and one of the founding executives of broadcaster TV4 Sweden, resigned Thursday.

Mendes, head of acquisitions for the channel and considered one of the top dealmakers in the territory, told Daily Variety, “After 11 years in this position, I’m looking for a new challenge … bosses should not stay in one position for too long. This move is not only good for me but also for TV4.”

The topper has not revealed his future plans, but his surprise resignation has set the channel hunting for a successor.

Mendes came over to TV4 from Swedish TV (SVT) in 1990, when the channel launched as the first commercial outfit in Sweden. With a raft of U.S. and Euro acquisitions, including “Beverly Hills, 90210” and hot French format “Fort Boyard,” TV4 began grabbing market share from SVT’s two channels and for the past six years has held its position as Swedish market leader. It currently boasts a 28% aud share.

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