TV grabs bigger ad slice

IP forecasts medium's advertising share to rise by 3.2% this year

COLOGNE — New statistics from the RTL Group, Europe’s largest broadcaster, show that TV is getting a bigger slice of the dwindling advertising cake but revenues are still down at the webs.

In its annual report on ad markets in and outside Europe, RTL’s marketing arm IP said TV strengthened its position as advertisers’ favorite platform, and forecast that webs’ share this year would rise by 3.2% over 2000.

The take in Spain will go from 40.9% to 42.4%; 32.7% to 33.4% in France; and 23.6% to 23.9% in Germany. In the U.K., TV is suffering from a fragmentation of the audience due to the increasing number of digital channels, bringing the ad share down from 41.4% to 37.2%.

IP noted that net revenues of TV stations will drop by about 1.5%, while remaining flat for other media, after a growth of 10% from 1999 to 2000. It pointed out that 2000 was an incomparable advertising year, highlighted by the Olympic Games, the European soccer cup, and the general euphoria of the stock markets.

“The major concern for advertisers in 2000 was getting hold of advertising space,” the report said.

More TV

  • Jeff Glor

    Jeff Glor to Interview French President Emmanuel Macron on 'CBS Evening News'

    COLOGNE — New statistics from the RTL Group, Europe’s largest broadcaster, show that TV is getting a bigger slice of the dwindling advertising cake but revenues are still down at the webs. In its annual report on ad markets in and outside Europe, RTL’s marketing arm IP said TV strengthened its position as advertisers’ favorite […]

  • SUITS -- "Full Disclosure" Episode 707

    Dubai: USA Network's Legal Drama 'Suits' Set For Arabic Adaptation (EXCLUSIVE)

    COLOGNE — New statistics from the RTL Group, Europe’s largest broadcaster, show that TV is getting a bigger slice of the dwindling advertising cake but revenues are still down at the webs. In its annual report on ad markets in and outside Europe, RTL’s marketing arm IP said TV strengthened its position as advertisers’ favorite […]

  • Vanessa Kirby

    'The Crown' Star Vanessa Kirby on the 'Privilege' of Playing Princess Margaret

    COLOGNE — New statistics from the RTL Group, Europe’s largest broadcaster, show that TV is getting a bigger slice of the dwindling advertising cake but revenues are still down at the webs. In its annual report on ad markets in and outside Europe, RTL’s marketing arm IP said TV strengthened its position as advertisers’ favorite […]

  • Jessica Jones Emmy Race

    'Marvel's Jessica Jones' Sets Season 2 Premiere Date

    COLOGNE — New statistics from the RTL Group, Europe’s largest broadcaster, show that TV is getting a bigger slice of the dwindling advertising cake but revenues are still down at the webs. In its annual report on ad markets in and outside Europe, RTL’s marketing arm IP said TV strengthened its position as advertisers’ favorite […]

  • Kate Winslet Gary Oldman Actors on

    Why Kate Winslet Almost Said No to 'Wonder Wheel'

    COLOGNE — New statistics from the RTL Group, Europe’s largest broadcaster, show that TV is getting a bigger slice of the dwindling advertising cake but revenues are still down at the webs. In its annual report on ad markets in and outside Europe, RTL’s marketing arm IP said TV strengthened its position as advertisers’ favorite […]

  • Making A Murderer Brendan Dassey

    Federal Court Rules Against 'Making a Murderer's' Brendan Dassey

    COLOGNE — New statistics from the RTL Group, Europe’s largest broadcaster, show that TV is getting a bigger slice of the dwindling advertising cake but revenues are still down at the webs. In its annual report on ad markets in and outside Europe, RTL’s marketing arm IP said TV strengthened its position as advertisers’ favorite […]

More From Our Brands

Access exclusive content