The tube’s going local in Indonesia

Jawapos newspaper group to bow JTV Nov. 10

JAKARTA — Regional TV stations are flowering in Indonesia despite a flailing economy. The Surabaya-based Jawapos newspaper group will bow its second channel, JTV, Nov. 10.

It launched the country’s first regional channel, RTV, in Riau province in May. It airs three hours of news and talkshows a day.

JTV will operate four hours a day. The group’s marketing director, Satya Priambodo, says, “Initially we are doing things on a small scale, and we are still being subsidized by our parent company.

“Our aim is to capture the interest of viewers in Surabaya and six neighboring towns. This means that programming will have a local color, which has been absent so far.”

He says the channels will buy U.S. films at a later date, sourced from the majors’ Jakarta-based reps.

Unlike national broadcasters, there are no limits on licenses for regional stations.

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