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Telethon draws $150 mil

'Tribute' attracted an average of 59.3 million viewers

Viewers pledged more than $150 million during Friday night’s multinetwork “America: A Tribute to Heroes” telethon.

Organizers said the tally included pledges made by phone and via the special’s Web site from 7 p.m. (EDT) Friday through 7 a.m. Monday. The site, http://www.tributetoheroes.org, continues to accept donations.

The two-hour, commercial-free program aired on 35 broadcast and cable networks, including the Big Six webs, as well as on 8,000 radio stations, on the Internet and on the Armed Forces Network, which is beamed to U.S. military personnel and their dependents in more than 175 countries.

The telethon also was provided to outlets in 210 countries worldwide.

Besides ABC, CBS, NBC and Fox — which shared the event’s production costs — outlets airing the telethon included the WB, UPN, PBS, Pax, A&E, BET, Country Music Television, Comedy Central, Court TV, Discovery, E!, Fox Family, Fox Sports Net, FX, Galavision, Hallmark, HBO, Lifetime, MTV, Oxygen, Sci Fi, Showtime, Sundance, Telemundo, TLC, TNN, TNT, Turner South, Univision, USA and VH1.

Program attracted an average of 59.3 million viewers, according to Nielsen Media Research (Daily Variety, Sept. 24).

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