LONDON — ITV is cutting its scheduling of reality show “Survivor” from two episodes per week to one.
The move follows Tuesday night’s ratings slump to below 4 million viewers, hitting a new low as aud share dropped to 19%. Channel 4’s reality rival “Big Brother” surpassed “Survivor” ratings for the first time.
“Survivor” has been airing on the U.K.’s biggest commercial web for three weeks. Next week it will only go out Mondays at 9 p.m., lengthening the show’s run from eight to 12 weeks.
The series, which cost £10 million ($13.8 million) to produce, is a major disappointment for ITV.
David Liddiment, ITV director of programs, said the “audience has taken longer than anticipated to build” and that changing the schedule would give the show “the best possible chance to grow.”