Surviving ratings

TF1 tops rival b'caster with reality bow

PARIS — Leading French web TF1 got into the reality TV race Saturday with the preem of its version of “Survivor,” “The Koh-Lanta Adventurers.” First episode took a 39% market share, the second (on Sunday) 40%.

Rival broadcaster M6, which TF1 accused of showing “trash television” when it aired the “Big Brother”-style “Loft Story,” captured only 26% of auds with that show’s May debut.

“The Koh-Lanta Adventurers,” which takes its name from the Thai island where the show was filmed, centers around two teams of eight contestants, ages 18-58, who compete in performing certain tasks. One contestant is eliminated in each of the 13 episodes, which is airing primetime Saturdays and Sundays. The winner will pocket 100,000 euros ($88,000).

Show is produced by Expand, which turns out mass-market TV shows including adventure game “Fort Boyard,” broadcast in 48 countries. Canal Plus recently acquired controlling interest in the French TV producer.

Recouping losses

Expand, which reported a 17% drop in revenues in the first half of 2001 compared with 2000, said it believed it would recoup the losses with “The Koh-Lanta Adventurers” and the upcoming M6 program “Popstars.”

Expand’s claim will be put to the test when “Popstars” and TF1’s Endemol-produced “Star Academy,” two talent-spotting reality skeins, go head to head in the fall.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading