Star TV to pump up three key channels

World Brief

News Corp.-backed Star TV India plans to strengthen three of its channels — Star News, Star Movies and Channel V — to make each an individual profit center. Star News, for example, will air in both English and Hindi.

Meanwhile, Star TV CEO Peter Mukherjea said that another channel, Star Plus, has broken even and is currently the No. 1 web in the Indian market since it introduced “Kaun Banega Crorepati” (Who Wants to Be a Millionaire).

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