Col TriStar's laffer tries syndication in fall 2002
Columbia TriStar TV Distribution has begun sealing top-market deals with TV stations to air repeats of HBO comedy “The Larry Sanders Show.”
“Sanders” reruns will begin airing on TV stations during weekends in fall 2002, coinciding with Monday-Friday play on cabler Bravo, which bought rights to the show last year (Daily Variety, Oct. 26, 2000).
Among stations that have picked up the show for a fall 2002 weekend debut are ABC O&Os KABC Los Angeles and WLS Chicago. Series is being sold in broadcast syndie on a barter-only basis. Each weekend, stations can air two episodes that can run as an hour block or as two separate half-hours.
Move reps a rarity. Rarely do half-hour sitcoms in their initial syndie run go Monday-Friday to cable and to broadcast syndication on weekends.
Bravo’s offer for “Sanders” last year — nearly $225,000 per episode plus a minute of barter advertising — beat at least two other major cablers. That deal amounts to a four-year, nonexclusive (allowing the weekend broadcast syndie run) window.
At the time, it was one of Bravo’s largest, most expensive off-net acquisitions. It was topped earlier this year by Bravo’s acquisition of “The West Wing” for $1.2 million per seg.
The 2002 syndie window begins once the deal to air the first cycle of repeats concludes on HBO’s platforms.
“Sanders” was created, exec produced and written by Garry Shandling and won 56 Emmys during its HBO run.