PARIS — French Television promoter TV France Intl. (TVFI) kicked off its first showcase of programs in Seoul, South Korea, on Thursday.
Twenty-six French companies, from Canal Plus to Ellipse Distribution and France Animation, are taking part in the two-day event.
South Korea uses quotas to protect home-grown products; foreign programs may represent only 10% of an analog channel’s programming. But a new audiovisual law will allow cable channels to use foreign content for up to 50% of programming.
The showcase in South Korea follows a four-day event in Tokyo at which 200 Japanese TV professionals were shown a whole range of French programs, from popular fiction series to documentaries.
Although densely populated, Asia is still a small market for French TV, buying only 4.6% of programs sold for export in 1999, according to TVFI.