MEXICO CITY — TV Azteca has signed a deal with Sky Mexico, 60%-owned by rival web Televisa, to allow the direct-to-home sat outfit exclusive rights to 22 soccer games over the next year.
Currently, Sky broadcasts 36 games annually from Mexico’s top division, including from teams such as America, the country’s most popular club, and Necaxa, both owned by Televisa.
However, Sky previously has not been able to air home games from TV Azteca-contracted clubs such as Cruz Azul, which in June reached the final of the Copa Libertadores, Latin America’s club championship.
Financial details of the deal were not disclosed. Sky, which now has some 675,000 subscribers, accounts for more than 70% of the Mexican DTH market.