Exec to o'see Spanish- and Portuguese-lingo network's programming
MIAMI — Latin American pay TV service Pan-American Sports Network (PSN) has tapped Luis Baraldi VP of programming, production and operations, as expected.
Based in Miami, Baraldi will oversee the Spanish- and Portuguese-lingo network’s programming and production as well as managing operations in Latin America and the launch into U.S. Hispanic markets.
Before joining PSN, Baraldi was a consultant for various editorial projects. He also held posts as director of sports programming and acquisitions for satcaster DirecTV Latin America and as a sports commentator and producer for Mexico’s No. 2 broadcaster, TV Azteca.
Baraldi was founder and president of the Assn. of Tennis Professionals in Mexico, a member of the Mexican Davis Cup Team (1973-1982) and four-time Mexican doubles champion.
PSN and its sister Web site, PSN.com, are part of a portfolio of sports holdings owned and managed by Hicks, Muse, Tate & Furst.