MADRID — Productora Extremena de Television, which is 51% owned by Spanish media giant Prisa, has won a franchise to operate a regional TV feed for Extremadura, western Spain.
The region’s government will pay Productora Pta2.5 billion ($13.4 million) to supply programming for a limited-hour broadcast window on Andalusian pubcaster Canal Sur totalling 1,230 hours a year.
The deal suggests slim profit margins, but forms part of an ambitious plan by Prisa to own, operate or program regional and local TV terrestrial services or nets throughout Spain. Prisa’s broadcaster ownership has traditionally focused on the pay TV sector, where it is the controlling 21% shareholder of Spain’s leading pay TV operator, Sogecable.
(Emiliano de Pablos contributed to this report.)