Plural-Argos pact targets new markets

New deal to spread prod'n across TV, feature landscape south of border

Spanish-Latin American production traffic stepped up last week as new Spanish-U.S. company Plural Entertainment inked a non-exclusive pact with leading indie Mexican production house Argos Comunicacion for TV and film projects.

Movie co-productions between Spain and Latin America are now commonplace. Latin American telenovelas licensing remains healthy in Spain. But beyond Latin soap, the co-production or format sales of other TV fare is now gaining ground, led by local versions of Endemol’s “Big Brother.” In late August, Endemol and Globo TV unveiled a 50/50 joint production venture, Endemol Globo.

Per Plural’s New York-based managing director, Luis Fernandez, the partners are “studying the possibilities of co-producing a novela and a dramatic series.” Definitely in the works is an adaptation of Argos’ TV format “Donde Estas Corazon” for the Spanish market, he added.

‘Room’ together

Argos and Plural had already linked to co-produce feature film “The Blue Room,” which is skedded to be released in Mexico in February.

The deal is one more link meshing players across the Spanish-speaking world.

“Our aim is to co-produce with leading players in the region,” says Plural prexy Jose Vicuna. Plural is in co-production talks in Brazil with top broadcaster TV Globo and indie pic production house Conspiracao Films, Vicuna says.

Plural also could participate in Argos’ productions for No. 2 U.S. Spanish-lingo broadcaster Telemundo. But Plural will remain plural in partnerships: It doesn’t exclude co-producing with Univision, Fernandez says.

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