NBC Enterprises and Syndication is turning over barter ad sales for its shows “The Other Half” and “George Michael Sports Machine” to Tribune Entertainment Co.
Move marks a string of alliances the Peacock division has made with outside companies in the months since Ed Wilson came over to run it from King World/CBS.
At the National Assn. of Television Program Executives confab in Las Vegas last month, for example, Peacock pacted with Hearst-Argyle Television to merge their program production and distrib operations (Daily Variety, Jan. 25).
Also at NATPE, NBC announced MGM would distrib Peacock TV product overseas, and before that, the Peacock announced a programming alliance for syndie product among its O&O stations, as well as the Gannett and Hearst-Argyle TV stations.
Meanwhile, this is the second major barter sales agreement Tribune Entertainment has entered since Clark Morehouse, its senior VP of ad sales, returned to the company in December.
Last month the company acquired exclusive barter sales rights to all programs distributed by Hearst Ent. Trib also handles barter sales for Universal Worldwide TV’s programming, including “Blind Date.”
“The Other Half” is an hourlong strip that’s set to preem in broadcast syndication this fall. Dick Clark, Danny Bonaduce, Steve Santagati and Dr. Jan Adams host. It’s being sold on a 10.5 national, 3.5 local barter ad split.
Half-hour weekly “George Michael Sports Machine” is a Sunday evening sports-wrap franchise that’s been running for some 17 years. It’s being offered on a 3.5 even split.