'Seinfeld' off-net run perks up in rough week
Ratings for the off-net run of “Seinfeld” perked up in the third week of its second syndie cycle, despite the fact that it was a rough week for syndicated shows, seven of which hit season lows.Ratings for “Seinfeld” moved up 8% over the previous week to a 4.3 national household rating for the week ending April 22, according to Nielsen. The boost is significant for the stalwart syndie performer, which hit consecutive record lows in the first two weeks of its second cycle in syndication. The show has been suffering the effect of Daylight Saving Time and the effect of jumping stations in at least 13 major markets. Skein’s off-net sitcom counterparts were largely steady. “Friends” was flat week-to-week at 5.2; “Frasier” was flat at 4.9; “Drew Carey” dipped 3% to 3.2; and “3rd Rock From the Sun” was flat at 2.9. The shows that hit season lows were mostly in repeats and repped a range of syndie genres. Freshman weekly action hour “Queen of Swords,” which will not be returning to syndication next season, was down 27% from the prior week to a season low 0.8. Fellow actioner “Xena,” which also is soon concluding its run, was down 8% to season low 2.4. Frosh firstrun strips “Power of Attorney” and “Arrest & Trial” were both down 13% to season lows 2.0 and 1.4, respectively. The frosh off-net run of “Spin City” was down 8% to season low 2.3. Gavelers “Divorce Court” and “Judge Mills Lane” were the other two skeins to hit lows. “Divorce” was down 4% to season low 2.7, while “Mills,” which is another show not returning this fall, hit a series low by moving down 7% to 1.4. Among the more positive stories for the week were the members of the mag genre, which generally feature day-and-date content. “Entertainment Tonight” was up 2% to 5.8 to lead the group. Following were: “Extra,” up 11% to 3.1; “Inside Edition,” up 4% to 2.8; and “Access Hollywood,” up 9% to 2.5.
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