COPENHAGEN — Denmark’s Nordisk Film, which last year reduced its TV division staff from 200 to 100, will have to lay off an additional 30 at the studios in Valby outside Copenhagen after TV2 Danmark’s decision to stop its “Wheel of Fortune.”
TV2/Danmark’s oldest gameshow, which has amassed 3,500 episodes since 1988, has dwindled in the ratings over the last few years. A redesign four months ago, introducing a new host and changing its timeslot, made no difference.
According to Nordisk Film managing director Soren E Jacobsen, “Wheel of Fortune” has accounted for $2.5 million in annual revenue for the television division, which still produces four regular series for TV2 Danmark. The pubcaster is financed by a combination of commercials and license fees.