Nikkei draws eyeballs

World Brief

Japan’s only financial news channel, Nikkei-CNBC, has notched up 3.8 million subs, the biggest viewer base among cable-satellite news channels.

The 3-year-old channel is a joint venture between CNBC Asia and Japanese economic journal Nihon Keizai Shimbun. CNN, now in its 20th year in Japan, does not disclose its subs, but estimates put the figure at about 2.2 million.

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