New format, news head up Headline spur

Revamped net shows 24% jump in ratings

After a slow start, CNN Headline News saw impressive ratings gains during the first week after its revamp.

Fueled by a flurry of publicity –not all of it good — viewers tuned in to sample the net, which recently re-designed its set, hired a slew of new anchors and changed its format. In addition, bombings in Israel and Bush’s decision on stem cell research helped drive news ratings.

With its new anchor team of Andrea Thompson and Miles O’Brien in place, Headline News averaged 153,000 households and 77,000 adults in primetime, a 24% jump from the same week last year in both households and the key ad-friendly demo.

Making their day

In total day, Headline News also saw an improvement, averaging 154,000 households (a 25% gain from the same week the year before) and 66,000 adults 25-54 (an 18% gain from the year before during the same comparable week).

The net saw some of its biggest gains in the afternoon. From 3-6 p.m., an average of 214,000 households and 93,000 adults 25-54 tuned in, a 61% jump in households and 60% jump in adults 25-54 over last year during the same frame.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety