MVS to bow feevee channel in Mexico

Entertainment web bows Oct. 1

MEXICO CITY — MVS Comunicaciones is launching a pay entertainment web in Mexico on Oct. 1.

The new Channel 52 will run inhouse and imported product, including “BeastMaster,” “The American Chart Show” and top-rated Colombian telenovela “Pedro el escamoso,” as well as a daily 9 p.m. news bulletin anchored by former Televisa star Guillermo Ortega.

Weekend programming will include WWF wrestling, national soccer, reality shows, gameshows and movies.

Sat, cable carriage

The channel initially will be carried on MVS’ own pay TV system and DirecTV, with around 600,000 and 180,000 national subscribers, respectively. It also will appear on some of the myriad systems in Mexico’s fragmented cable market.

Web comes as MVS, privately owned by the Vargas Guajardo family, preps its proposed new pay TV outfit, expected to be the first to reach a truly mass market in Mexico. New system will charge around 50 pesos ($5) a month — roughly one fifth the average pay TV fee in Mexico — for 10 original channels.

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