Modi Entertainment Network has pacted with French channel Fashion TV for distribution and revenue rights in India.
Modi will take over the distribution, local franchise and international rights, including sales of all branded Fashion TV products, licensing of Fashion bistros and localizing content. Its partner Buena Vista Intl. will be in charge of ad sales.
Fashion TV had been distributed by the Bollywood for You (B4U) entertainment channel, which is challenging the contract signed with Modi on Aug. 10. B4U claims its distribution and promotion contract with Fashion TV signed in April 2000 is still valid.
B4U also is distributed by MEN and has reportedly threatened to break its contract with Modi if the FTV deal goes ahead.