Daniela Matei has joined pan-European broadcaster SBS Broadcasting in the new position of VP of production.
Matei will increase station revenue through the creation, development and sale of SBS local productions. It is also involved with the SBS-Fox joint venture programming initiative Legato Prods., which is producing local versions of “Temptation Island” for the Scandinavian and Benelux territories.
“We recognized the need for a savvy production executive who has a great deal of experience in European local productions,” said Brian Frons, senior vice president of programming, to whom she will answer.
Matei, who will be based in London, comes to SBS from Romanian production and distribution company Creative Vision Intl., where she was CEO in Bucharest. She was also the co-producer and representative for Columbia TriStar formats in Central and Eastern Europe.
SBS spans 11 countries and serves more than 140 million viewers.