HOLLYWOOD — E! Networks will today name Kevin MacLellan senior VP, international.
As the top exec in charge of the company’s day-to-day global operations, MacLellan will oversee channel development, program sales, and distribution and business operations. In addition, he will work in conjunction with E! and Style’s original programming execs to develop shows for the company’s channels and partners outside of the U.S.
MacLellan will report to E! prexy-CEO Mindy Herman and to chief operating officer Ken Bettsteller. The position had been vacant since Jon Helmrich left six months ago.
MacLellan joins E! from Columbia TriStar Intl. Television in London, where he served as VP, international television networks. He was responsible for handling investments in Europe, the Middle East and Africa.
Reporting to MacLellan will be VP of international sales Duccio Donati and veepee of international business operations Cheryl McDermott.
Since joining E! as director of sales in 1999, Donati has helped grow the company’s international sales division and expand its presence abroad. Donati will oversee worldwide broadcast and cable sales of E! and style branded programming. Prior to E!, he was international sales director for Videofashion and sales manager for Italtoons.
In the newly created position of vice prexy of international business operations, McDermott will oversee marketing, client services, sales administration and systems development for the division, as well as represent E! on the board of its international ventures. She brings to E! an extensive background in international television, having worked for MGM, Turner Entertainment and most recently Saban/Fox Family Worldwide.
“We’re very excited about the stellar senior management team we have brought together,” Bettsteller said. “As we move forward with our global strategy, E! Intl. is poised to deepen its relationships with our global channel partners and leverage brand awareness in new territories worldwide.”