M6’s ‘Loft’ to take on top gamer

Reality show takes on rival 'Bigdil'

PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.”

M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out with the long-running quizzer, which has dominated the slot for years.

Stock rises

The first nine days of France’s first reality show saw M6’s stock increase by 13% as the show posted record ratings for the channel.

Since the program started at the end of April, M6 has upped the price of a 30-second primetime advertising spot on the show by 62%.

But M6 still has a long way to go to catch up with rival TF1, which took 53% of the advertising market last year compared with M6’s 21.1% and pubcaster France Television’s 21.8%.

More TV

  • THE EXPANSE -- "Intransigence" Episode 309

    'The Expanse' Moves to Amazon for Season 4

    PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.” M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out […]

  • Arrested Development Season 5 review

    TV Review: 'Arrested Development' Season 5 on Netflix

    PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.” M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out […]

  • Showtime Executive, Gary Garfinkle.Photo: Cliff Lipson/CBS©2012

    Gary Garfinkel, Co-Head of Content Acquisitions at Showtime, Dies at 55

    PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.” M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out […]

  • KIM POSSIBLE - The cast of

    'Kim Possible' Disney Channel Movie Casts Its Dr. Drakken, Shego, Other Key Characters

    PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.” M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out […]

  • Ted Danson Remote Controlled Podcast

    Remote Controlled: 'The Good Place' Star Ted Danson on His 'Delicious' Role

    PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.” M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out […]

  • Mick Betancourt Joins Syfy's 'Deadly Class'

    Mick Betancourt Joins Syfy's 'Deadly Class' in Showrunner Switch

    PARIS — Reality show “Loft Story,” the controversial French version of “Big Brother,” now is going head-to-head with rival TF1’s top gameshow “Bigdil.” M6 is moving “Loft Story,” which has been upping ad rates and auds for the channel, to 7:05 p.m. from 6:20 p.m. beginning May 21. Show will have to slug it out […]

More From Our Brands

Access exclusive content