Inside Move: Walters warns ad exex

ABC News star speaks out on TiVo's possible impact

NEW YORK — Barbara Walters tapped a nerve with advertisers during a luncheon speech at the Assn. of National Advertisers’ TV Advertising Forum in Gotham on Thursday. Walters told the group of ad execs that if TiVo –makers of personal video recorders that can skip over ads — continues to gain in popularity, they might be out of work in the near future. “With TiVo, there will be no advertisers,” she said. “You may have to go door to door again.”

The ABC News star also said that since being pilloried in the press for plugging Campbell’s soup on her daytime chatshow “The View,” she’s very careful about not expressing her opinion. “I went ‘mmm good’ on the air and I got slaughtered by the Wall Street Journal. I won’t ever eat a drop of soup on the air again,” she told the crowd.

Making light of Disney’s recent announcement that it would be cutting 3% — or 4,000 staffers — from its workforce, Walters joked, “So many people in sales wanted to leave that we decided that we’d give them tough sales, then each week someone would be voted off the island.”

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