The William Morris Agency’s legal team could turn into “Inside Schwartz’s” most loyal viewers.
In the upcoming NBC sitcom, Dondre Whitfield stars opposite Breckin Meyer (who plays aspiring sportscaster Adam Schwartz) as an ambitious, but unsuccessful, agent.
His name? William Morris.
“He carries himself like Michael Ovitz but has the client list of Broadway Danny Rose,” said “Schwartz” creator Stephen Engel.
In order to satisfy his own lawyers, Engel said the character will introduce himself on the show as “William Morris, not affiliated with the William Morris Agency, the largest talent agency in the world.”
“It works comedically, and it also covers our butts legally,” Engel said. “But it’s all in fun. When it does come up, it will effectively be a commercial for William Morris.”
Engel said he didn’t get the William Morris Agency’s permission, but the show’s lawyers got over their initial apprehension and gave him a greenlight.
“This is probably inviting a lawsuit,” Engel quipped. “I’m a former lawyer. I know what you can and can’t do. This is not my chance to get revenge on William Morris for not signing me. I would have named him the Creative Artists Agency, which represents me, but that doesn’t really work.”