Inside Move: Couch potatoes firmly rooted

Viewers want passive TV experience, Bloomberg opines

He may be a featured guest at the TV Academy’s second annual TV-Internet conference, but that doesn’t mean Bloomberg founder and CEO Michael Bloomberg has faith in the future of convergence.

“I don’t think most people want to switch camera angles during a football game or decide whether a movie will have a happy or a sad ending,” said Bloomberg in an interview with Daily Variety. “They just want to sit there and be entertained. TV is fundamentally a passive experience. Even the effort of hitting a remote control is probably too much work for some people.”

Bloomberg, whose name has been bandied about as a potential Gotham mayoral candidate, said he doesn’t plan on springing any surprises on attendees of the conference, which takes place in Gotham on Thursday.

“If I were going to run for mayor and if I were going to announce it, I sure wouldn’t do it at this conference,” he said.

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