Rednecks rejoice: NBC has a pair of NASCAR-themed scripted series projects in the works.
Sylvester Stallone has sold a pitch about the popular sport to the Peacock in conjunction with Brad Grey TV. Stallone starred in and wrote the screenplay to the recent feature “Driven,” which focused on championship race car drivers.
The “Rocky” thesp wouldn’t star in the project but would most likely write and direct it.
NBC also bought a NASCAR-centered pitch from Gary Scott Thompson, who penned the screenplay to this summer’s film “The Fast and the Furious.” Thompson’s project is set up through Regency TV.
Peacock execs say the NASCAR pitches include a mix of relationship drama and adrenaline-fueled action. NBC execs have reason to tap NASCAR themes: Peacock coverage of the sport has clocked strong numbers out of the gate.
NBC and TBS jointly shelled out $1.2 billion to carry 38 NASCAR races between July and November for the next six years. NBC’s first race, the July 7 NASCAR 400 in Daytona Beach, Fla., attracted 10.2 million viewers — making it the highest-rated primetime auto race ever.