E! Networks has tapped Gavin Harvey senior VP of marketing and brand director. He replaces Stephen Croncota, who left the post to head up programming for E!’s Style network.
Harvey has relocated to Los Angeles for the job from Gotham, where he had served as senior VP and brand director for iN Demand since 1999.
At E! Harvey will oversee creative services, advertising and research, on-air promotions and design, public relations and online marketing for E!, Style and E! Online.
He reports to E! prexy-CEO Mindy Herman and to E! chief operating officer Ken Bettsteller.
Move marks a homecoming for Harvey, who served in a variety of marketing posts at E! during its beginning stages, from 1988-93. During that stint, he worked on the rebranding campaign in June 1990.
“I can tell you it’s changed a lot here. It’s great to see the way the brand has grown and become an international symbol for entertainment television,” Harvey told Daily Variety.
Prior to iN Demand, Harvey held a number of exec level positions at FX Networks in Los Angeles, culminating with the position of senior VP of marketing and promotion. He also held posts in the past at Disney Channel and Accor Asia Pacific.
Move reunites Harvey with E! Networks prexy-CEO Mindy Herman, with whom he worked closely at both iN Demand and at FX Networks. He also worked at FX with Mark Sonnenberg, exec VP of entertainment for E! Networks.
“We’re thrilled to have him back at E! to lead our marketing efforts at this exciting time in the organization’s history,” Herman said. “I look forward to working with him again as we continue to extend our brand globally and synchronize our marketing efforts worldwide.”
Harvey said his first order of business will be getting acquainted with the staff.
“Then in the future we have plans to continue to grow internationally, and we have major distribution goals for Style. Looking at a tough ad market, we’re looking at ways to make our brands attractive to advertisers and we have new ideas in development, both in terms of shows as well as new brands for channels,” he added.