NBC laffer bow continues net's Tues. woes
HOLLYWOOD — NBC high school comedy “Go Fish” failed to reel in many viewers with its premiere Tuesday, as the net’s comedy block continues to struggle.
According to Nielsen, two half-hour episodes of “Go Fish” averaged a 2.4 rating/9 share in adults 18-49, leaving the Peacock third for the 8 p.m. hour in its target demo. “Fish” did improve in its second half-hour to a 2.6/9, but that still left it 1 share behind a repeat of Fox’s “Titus” (2.9/10) and 4 shares behind timeslot leader “Who Wants to Be a Millionaire” on ABC (3.8/13).
Kieran Culkin-led laffer did pretty well in adults 18-34, tying with “Titus” for second at 8:30 (2.9/10), but ranked fourth among total viewers (5.2 million), as it held little appeal for viewers over 35.
Burnoff burns out
“Go Fish” is the second sitcom that NBC has essentially burned off on Tuesdays this month. “Kristin” opened to similarly flat scores three weeks ago and has faded since.
This week, in its first try in the 9:30 slot, “Kristin” (2.4/7) retained a shaky 77% of its adults 18-49 lead-in from a repeat “Frasier” (3.1/10). The Kristin Chenoweth starrer fell 14% behind a repeat of ABC’s “Geena Davis Show,” which won the weak half-hour with a mere 2.8/8 demo rating.
NBC’s comedy woes on the night now also include tentpole laffer “Frasier,” which on Tuesday lost its head-to-head battle with ABC’s “Dharma & Greg” for a fourth straight week since the regular season ended. It could be that the viewers who sought out NBC’s Tuesday comedy block for original episodes of the vet laffer “Frasier” are abandoning it altogether during repeats.
On Tuesday, NBC’s two-hour comedy block averaged a 2.6/9 in adults 18-49 — a 19% decline vs. the same week a year ago.
Net looks to stir things up on Tuesdays beginning next week, when alternative series “Spy TV” premieres in the 8 o’clock slot, followed by “Go Fish.” “Spy TV” gets a special post-“Friends” preview tonight.