Research exec also involved in potential future spinoffs
NEW YORK — FX Networks has promoted veteran research executive Steve Leblang to senior VP of strategic planning and research.
Leblang will run the numbers for FX and its sister cable network Fox Movie Channel, and get involved in the planning for potential future spinoffs.
In the last year, FX has added 15.6-million subscribers to its base, faster than any other cable network except Court TV and the Fox News Channel. FX now reaches 68.8 million subscribers, and next month will add the 1.1 million subscribers of Time Warner Cable of New York City.
FX will add three recognizable off-network series to its schedule in the fall: “The Practice,” “Ally McBeal” and “Buffy the Vampire Slayer.”
FX named Leblang VP of strategic planning and research in December 1999. He spent the years 1994 to 1999 as head of research for Fox Family Worldwide, analyzing Nielsen data for Family Channel, Fox Kids and Saban Intl.
He got his baptism in cable research as VP of marketing and sales strategy for Turner Program Services from 1991 to 1994.
In an earlier stint at Fox, from 1985 to 1990, Leblang served as VP of research and programming for 20th Century Fox TV and for the Fox TV Stations Group.