There are no signs yet of an early syndie hit this season. Ratings and shares for newcomers “Crossing Over With John Edward” and “ShipMates” saw debut-week drops from both their lead-ins and year-ago time period averages.
Meanwhile, “Iyanla,” in its third week, continued to post lead-in and year-to-year ratings erosion.
Studios USA Domestic TV’s psychic-centered “Crossing Over With John Edward” averaged a 1.5 rating/4 share from Aug. 27-31, according to Nielsen’s weighted metered market averages. Strip’s perf is down compared with the average 1.7/5 earned by the show’s lead-in and by the time period last year.
Columbia TriStar TV Distribution’s “ShipMates” averaged a 1.0/3 for its first five days. The reality dating show was down compared with its lead-in (1.1/4) and its time period a year ago (1.3/4).
Buena Vista talker “Iyanla” averaged a 1.3/5 for its first three weeks. The talker earned a 1.4/5 for its first two weeks and turned in a 1.3/5 last week. The show’s three-week average is down from its lead-in (2.0/7) and in year-to-year comparisons (1.7/6).
While these shows preemed amid a sea of reruns, which traditionally provide less competish than originals, overall HUT (Households Using Television) levels are expected to rise as the new TV season gets under way, giving ratings a boost.
Share, however, is a measure independent of HUT levels.