Three syndicated shows fail to maintain their audiences.
There are no signs yet of an early syndie hit this season. Ratings and shares for newcomers “Crossing Over With John Edward” and “ShipMates” saw debut-week drops from both their lead-ins and year-ago time period averages.
Meanwhile, “Iyanla,” in its third week, continued to post lead-in and year-to-year ratings erosion.
Studios USA Domestic TV’s psychic-centered “Crossing Over With John Edward” averaged a 1.5 rating/4 share from Aug. 27-31, according to Nielsen’s weighted metered market averages. Strip’s perf is down compared with the average 1.7/5 earned by the show’s lead-in and by the time period last year.
Columbia TriStar TV Distribution’s “ShipMates” averaged a 1.0/3 for its first five days. The reality dating show was down compared with its lead-in (1.1/4) and its time period a year ago (1.3/4).
Buena Vista talker “Iyanla” averaged a 1.3/5 for its first three weeks. The talker earned a 1.4/5 for its first two weeks and turned in a 1.3/5 last week. The show’s three-week average is down from its lead-in (2.0/7) and in year-to-year comparisons (1.7/6).
While these shows preemed amid a sea of reruns, which traditionally provide less competish than originals, overall HUT (Households Using Television) levels are expected to rise as the new TV season gets under way, giving ratings a boost.
Share, however, is a measure independent of HUT levels.