WB up 43% in adults 18-34 in comparison with last season
The WB, the net with the biggest growth in adults 18-34 a year ago, is off to a great start this season as well. Frog was up 43% in the demo vs. the opening night last season (3.1 vs. 2.0) and finished first among all nets on Monday in females 12-34.
“7th Heaven” (8.34m, 3.1 rating in A18-49) drew its largest aud since January and improved upon its preem of last season by 20% (6.91m). It showed even bigger growth in women 18-34 (4.7), up a whopping 42% year-to-year.
The family drama was the No. 1 program in its hour in such markets as Atlanta, Houston and Orlando.
The WB also successfully launched “Angel” (5.01m, 2.4 in A18-49) in its new 9 o’clock timeslot. Series delivered the net’s best male demos in the hour since January 1998 and improved upon last season’s “Roswell” preem by 41% in adults 18-49 (2.4 vs. 1.7) and by 56% in adults 18-34 (2.8 vs. 1.8).
UPN, which premiered its Monday lineup earlier this month, also showed nice year-to-year growth. Led by new laffer “One on One” (5.08m, 1.9 in A18-49), lineup was up vs. last season’s opening night by 18% in viewers and adults 18-49.