Froglet takes a leap

WB up 43% in adults 18-34 in comparison with last season

The WB, the net with the biggest growth in adults 18-34 a year ago, is off to a great start this season as well. Frog was up 43% in the demo vs. the opening night last season (3.1 vs. 2.0) and finished first among all nets on Monday in females 12-34.

“7th Heaven” (8.34m, 3.1 rating in A18-49) drew its largest aud since January and improved upon its preem of last season by 20% (6.91m). It showed even bigger growth in women 18-34 (4.7), up a whopping 42% year-to-year.

The family drama was the No. 1 program in its hour in such markets as Atlanta, Houston and Orlando.

The WB also successfully launched “Angel” (5.01m, 2.4 in A18-49) in its new 9 o’clock timeslot. Series delivered the net’s best male demos in the hour since January 1998 and improved upon last season’s “Roswell” preem by 41% in adults 18-49 (2.4 vs. 1.7) and by 56% in adults 18-34 (2.8 vs. 1.8).

UPN, which premiered its Monday lineup earlier this month, also showed nice year-to-year growth. Led by new laffer “One on One” (5.08m, 1.9 in A18-49), lineup was up vs. last season’s opening night by 18% in viewers and adults 18-49.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety