Fresh mags top menu of stale syndies

'ET' moves up 8% week-to-week to 6.8

Ratings for most syndicated strips continued to be lackluster in the first full week following the February ratings sweep, as reruns kicked in and promo commitments waned.

The biggest exceptions for the week ending March 11 were in the magazine category, which, by virtue of being the day-and-date genre, offered fresh episodes.

“Entertainment Tonight” led the group, moving up 8% week-to-week to a 6.8 national household rating, according to Nielsen.

Although “Extra” was second in the category for the February sweep, “Inside Edition” placed second for the second week in a row, moving up 3% from the prior week to 3.4.

“Extra” also moved up 3% from the previous week, to 3.1.

“Access Hollywood” was flat, at 2.6, and “National Enquirer’s Uncovered,” which is not considered day-and-date, also was even, at 1.2.

‘Live!’ vitality

Turning to daytime, week-to-week movement among the court shows was minimal, and the only talkshow to improve from the prior week was “Live! With Regis & Kelly,” in its fourth week with Kelly Ripa as co-host.

“Live!” was up 5% to a new season high of 4.4, second only to “Oprah” in talk.

“Oprah” was flat at 6.4.

“Jerry Springer” was third in the genre, dipping 3% to 3.8, followed by “Maury,” down 8% to 3.4, as well as “Montel Williams,” down 11% to 3.3.

“Rosie O’Donnell” was next, flat at 2.8.

Among rookie strips, “Power of Attorney” continued to lead, turning in a 2.4, even with the prior week.

“Judge Hatchett” bounced back up 15% to 2.3, after a dip the previous week.

“Arrest & Trial,” up 6% to 1.9, was next, followed by “To Tell the Truth” and “Street Smarts,” both flat at 1.8. “Curtis Court” dipped 6% to 1.6.

Under the 1.0 mark were “Dr. Laura” and “Moral Court,” both flat at 0.9; “Men Are From Mars, Women Are From Venus,” flat at 0.7; and “Sex Wars,” flat at 0.6.

Seasonal nadir

Two shows in syndication hit season lows for the week. The new off-net strip run of “Spin City” dipped 10% week-to-week to a season low of 2.6, and frosh weekly actioner “Queen of Swords” moved down 31% to a new low of 0.9, placing behind fellow frosh weekly “Thunderbox” for the first time.

“Thunderbox” was down 17% to a 1.0.

In the weekly world overall, two shows hit new season highs: “Beastmaster” (seventh among weeklies), up 17% to 2.7, and “Earth: Final Conflict” (eighth among weeklies), up 9% to 2.5.

The weekly off-net run of “The X-Files” led the weekly hours, though it slipped 13% to 3.5. Freshman “Gene Roddenberry’s Andromeda” was second, moving up 3% to 3.4.

“Entertainment Tonight Weekend,” which often has led the batch this season, was tied with “Stargate SG-1” for third, both shows earning a 3.3. “ET Weekend” was down 11%, and “Stargate” was flat.

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