Net nails fourth straight night in key demo
Fox made it four consecutive nightly victories in young adults Tuesday as a double dose of “That ’70s Show” posted groovy demos, dominating the opening hour.According to Nielsen, “That ’70s Show” won its hour by all key demo measures, including by an impressive 6 shares in adults 18-49 over second-place ABC’s “Who Wants to Be a Millionaire” (5.7/17 vs. 3.8/11). Comedy’s second of two original episodes delivered Fox’s best 18-49 score in the Tuesday 8:30 slot (6.1/17) since March 1999 (“Opening the Tombs”); regular slot occupant “Titus” nabbed a best-ever 6.0/14 three months ago. News wasn’t as good at 9, where “Dark Angel” (4.1/11 in A18-49) placed third behind comedies on NBC and ABC, but the rookie drama has rebounded with two solid efforts after hitting a season low last month (3.8/10). Edging Alphabet For the night, Fox topped second-place ABC by 1 share in adults 18-49 (4.9/14 vs. 4.6/13) and also won easily, as usual, in adults 18-34 (5.6/17) and teens (4.7/17). Compared with the opening Tuesday of last May, net was up by 88% in 18-49 (4.9 vs. 2.6). ABC captured its ninth straight Tuesday in total viewers, although “Millionaire” attracted its smallest aud ever for a firstrun Tuesday hour (15.31m). In adults 18-49, net received solid second-place finishes from 8 to 10 and then easily took the night’s final hour with “NYPD Blue” (5.5/15), which also drew more viewers than a firstrun seg of CBS drama “Judging Amy” for a fourth straight time (13.54m vs. 12.78m). NBC had a fairly strong night as “Frasier” (17.57m, 7.4/19 in A18-49) logged its best numbers since Feb. 20 and “Dateline” (10m, 4.1/11) its best since March 13. But opening-hour comedies “Fighting Fitzgeralds” (5.29m, 2.0/6) and “3rd Rock From the Sun” (5.58m, 2.3/6) fell to season lows and 9:30’s “Three Sisters” (11.89m, 5.2/13) retained a lowest-yet 70% of its “Frasier” 18-49 lead-in. CBS was second in total viewers but fourth in all demos as all three of its programs matched or set season demo lows. Compared with the same night a year ago, the Eye was off by 18% in viewers (11.2m vs. 13.6m) and by 16% in adults 18-49 (3.1 vs. 3.7). Through six nights of the May sweep, NBC continues to lead in adults 18-49 (4.9/14) but Fox (4.3/13) has pulled close with its four-night winning streak. CBS continues to lead in total viewers (12.8 million), ahead of second-place NBC (11.5 million).
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