NFL game, laffers land net a Sunday touchdown
Fox delivered its best Sunday ratings in nearly a year, using a Giant overrun from an NFL playoff game and dominating scores from its laffers to blitz the competition.
According to Nielsen prelims that are likely to increase when nationals are released today, Fox won Sunday with an average of 17 million viewers and an 8.6/19 rating among adults 18-49 — the net’s best numbers on a Sunday since the night of the NFC Championship game nearly a year ago.
Fox topped second-place CBS by more than 1 million viewers on the night and bested both CBS and ABC by 7 shares in the key 18-49 demo.
The final 30 minutes of a late afternoon NFL contest between the New York Giants and Philadelphia Eagles spilled into primetime in much of the country, averaging roughly 25 million viewers and an 11.3/28 demo score. Fox went on to win each of the night’s half-hours in adults 18-49.
“King of the Hill” followed with what’s likely its strongest showing in at least two years (a prelim 15 million viewers, 7.4/18 in A18-49).
And from 8 to 9, “The Simpsons” (prelim 18.4m, 9.7/22 in A18-49) and “Malcolm in the Middle” (prelim 17.1m, 8.6/18) ruled in demos — winning in teens and among both men and women in adults 18-34, 18-49 and 25-54. It’s the largest aud for both shows since last January.
“The X-Files” capped off Fox’s night by taking its hour in adults 18-49 (prelim 7.3/15). It has now won in the demo with all eight of its firstrun segs this season.
Despite the big finish to the week, Fox will remain in third place among adults 18-49 when Nielsen issues the weekly ratings today. ABC, behind the strength of three big college football bowl games and a strong showing on both Saturday and Sunday, is expected to win the week with the biggest rating for any network this season (roughly a 6.3), with NBC second.
The Alphabet’s overall weekly aud (nearly 17 million viewers) will also rank as the season’s best score.