Fox will launch its third international general entertainment channel when it preems a service dubbed “Fox” in Spain on June 1.
The company already has Fox-branded channels in Latin America and Japan. Move in Spain marks the company’s first such venture in the European pay TV market.
Spanish native Cristina Gomez has been tapped general manager of the new channel.
Most recently, Gomez was G.M. of the Estilo channel in Spain, a joint venture of E! Entertainment and Sogecable.
The new Fox service will be available on Canal Satellite Digital’s basic tier as well as major cable operators throughout Spain.
Its programming lineup will feature a mix of drama and comedy series, such as “The Simpsons,” “The X-Files,” “NYPD Blue,” “Picket Fences,” “Party of Five,” “The Nanny” and “L.A. Law.”
A range of theatricals will also play on the channel.
“Although the Spanish pay television market has seen dramatic expansion in recent years, there remains a unique opportunity for channels that offer a fresh and distinctive approach to general entertainment programming,” Mary Ann Halford, exec VP of Fox Intl. Entertainment Channels, said in announcing the venture.
“We are launching a channel with a fresh and revolutionary on- and off-air identity that we believe will be widely received by young television viewers in Spain,” Halford added.