NEW YORK — David Woodcock, the former prexy and general manager of KCOP-TV, has been appointed VP and general manager of KCBS-TV, the CBS O&O in Los Angeles.
Woodcock succeeds John Severino, who will continue as a consultant to the Viacom Television Stations Group. Woodcock begins his new job Monday and reports to Viacom Television Stations Group prexy Fred Reynolds.
Severino’s departure had been expected since last spring, when Reynolds replaced him as Viacom’s station group chief.
Woodcock will be charged with helping KCBS continue to climb out of the ratings cellar. The station, a longtime also-ran in the L.A. market, managed to post improvements across its newscasts in the May ratings book.
Woodcock had been rumored as Severino’s KCBS replacement ever since it became apparent that News Corp. would consolidate management of its TV stations in the markets where the company has duopolies, including Gotham, L.A. and Phoenix.
On the move
Woodcock left KCOP at the end of July. The move came after the Federal Communications Commission gave News Corp. final approval to acquire Chris-Craft’s TV stations, including KCOP. It’s the third L.A. stop for Woodcock, who was prexy and G.M. at KCAL-TV from 1991-96.
“David Woodcock is one of the most knowledgeable and successful broadcasters in the important and fiercely competitive Los Angeles market,” Reynolds said. “He has built KCOP’s ratings and revenues and has proven his commitment to excellence in local news, to responsible station management and to serving all of the communities in this diverse viewing area.”
Before joining KCAL, he was VP/general manager of KTVX-TV in Salt Lake City.
Severino was brought in by CBS Television topper Leslie Moonves in July 1999 to take over the CBS-owned stations division. The exec, who worked in the 1970s and ’80s at the ABC-owned stations and the Alphabet network, also assumed G.M. stripes at KCBS Los Angeles.
When CBS and Viacom merged their station groups in May 2000, Severino took over the entire operation. While at KCBS, Severino recruited ex-KABC anchor Harold Greene and brought “Judge Judy” to the station. He also debuted the much-maligned “Women 2 Women News.”
(Michael Schneider contributed to this report.)