BEIJING — Encore Intl. is continuing its pact with national network China Central Television for another five years, breaking into Shanghai for the first time.
Many foreign channels, still banned from direct landing rights in China, are moving toward regional syndication.
John Sie, chairman of Encore Intl. and Intl. Channel Networks, told Variety: “Hopefully, this will lead to other joint ventures with CCTV and other media, as China opens up.”
Encore has a program block on CCTV-8, the drama channel, which will be composed of one hour of drama Monday through Saturday, and two hours of an exclusive, China-premiere movie on Sundays.
In addition, CCTV has upped the advertising inventory it is giving Encore from seven to nine minutes per hour.