Hollywood prepares for post-Emmy parties
The reality that not everyone leaves the Emmy Awards a winner never seems to dampen spirits at the post-kudocast festivities; in showbiz, when there’s a party to hit, the show goes on, even on Sunday.This year’s string of soirees, which will light up L.A. from BevHills to the Shrine Auditorium, where the hardware is handed out, are set at familiar locations; Paramount’s “Entertainment Tonight” bash will again be at Barneys, HBO has reserved Spago, Showtime will be and Fox TV will be celebrating its 39 nominations at Morton’s. However, this year there are subtle changes to the party plans. For instance, “ET” has expanded to take over two floors of Barneys, instead of one (and the “Frasier” people won’t have their own VIP section, they’ll have to party with the rest of us.) “ET’s” party theme this year is Classic Hollywood meets New Hollywood. Decor will include a displayed array of antique TVs; repping different styles from the past five decades, the sets will re-broadcast old Emmy presentations, dating back to the inaugural kudocast. “We wanted to mix the old with the new,” says Anna Fuson, “ET’s” director of media relations. “Only here will guests hear Frank Sinatra, Ella Fitzgerald, Air and Madonna tunes be played on the same speakers.” A few blocks away, HBO will once again celebrate at Spago. After a roaring year, and with 94 Emmy noms, HBO opted to set up camp in the eatery’s parking lot (instead of on the street like last year) in order to accommodate a growing guest list. One perk to stopping off at HBO will be the star treatment received upon arrival. “Hair and makeup artists will be on hand, courtesy of Estee Lauder, for postawards-pre-party touchups,” says Eileen Rivard, HBO veepee of special events. In addition, attendees will be able to give their feet a break with massage therapists at the ready. Back at the Shrine, 2,750 attendees are expected to attend the annual Governors Ball in Exposition Hall. The event is described as “a tapestry of ethnic design languages, with various palates including ornate, classical and Moroccan,” says Cheryl Cecchetto of Sequoia Prods., the company responsible for producing the ball. Cecchetto tells Daily Variety that the party will require the staffing of 600 personnel, comprising wait staff, and security and technical crews. While the Governors Ball is billed as the main party event for the Academy of Television Arts & Sciences, which hands out the Prime Time Emmy Awards, the Performer Nominee Reception can be considered its opening act. The gathering, skedded for Sept. 13 at the Sunset Room, is expected to entertain nearly 300 guests, including all nominated performers, Acad governors and VIPs. Emmy fests, habitually September affairs, are kicking off in August with a “TV Night at the Bowl,” honoring small-screen music of the last 50 years; Mary Tyler Moore is set to host, and Carol Burnett, Kelsey Grammer and Jason Alexander, among others, will perform musical numbers. Another August gig will be the sophomore run of “Fashion Night With Emmy,” skedded for Aug. 29 at the BevWilshire.
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