Nearly five years after Rupert Murdoch announced plans to launch satcaster ISkyB in India, the government has published guidelines for direct-to-home broadcasting.
DTH players must pay the government $2.5 million for a 10-year license plus 10% of their revenue annually. Broadcasters had lobbied for the 10% tax to be waived for five years to offset startup costs.
No broadcasting or cable network company can own more than 20% of the equity, and foreign investment is limited to 49%.
Several leading broadcasters, including Zee Telefilms, Star India, Sony and Jain TV, pubcaster Doordarshan and one of the state-owned telcos, have expressed interest in setting up DTH platforms.