World Brief

Disney Channel Latin America will bow “Zapping Zone,” its first original production for Argentinean television, on broadcaster Azul May 13. The live, one-hour show will air Sunday nights on the No. 3 broadcaster.

“Zapping Zone” is presently co-produced by the Mouse House and indie company Cuatro Cabezas as a live show weekdays from 6-8 p.m. for the southern-cone feed of Disney Channel Latin America, which launched July. Cuatro Cabezas will also participate in the broadcast production.

Unlike the U.S., the Disney Channel is premium-only in Latin America, a region where premium services are not widely available.

The broadcast TV version of “Zapping Zone,” which includes interviews, games, musical performances and news, will target the same nine- to 14-year-old aud as the original. Show reps a way for Disney to cross-promote the channel and its brand. Disney is interested in pursuing a similar idea in Mexico and Brazil.

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