You will be redirected back to your article in seconds

Discovery net gets the travel bug

Third channel in Asia goes live June 4

SINGAPORE — Discovery Networks Asia (DNA) is adding a third channel despite uncertainty about advertising revenues and cable and satellite capacity crunch in some markets.

Discovery Travel & Adventure goes live June 4 alongside Discovery Channel and Animal Planet.

It comes just after the demise of Hong Kong startup travel channel Alive! Networks, but execs are not disheartened.

Going far

“The travel market in Asia is valued at over $500 billion,” says Lesley Anne Campbell senior VP of marketing and communications, Discovery Networks Asia. “The travel industry in Asia offers an untapped potential, and the desire to travel has created a demand for more information. Discovery Travel & Adventure Channel fulfills this desire.”

At the moment, carriage is limited to New Zealand’s Saturn service, but the channel claims most affiliates want to see the signal up before distributing it. Director of affiliate sales Chris Wanden is confident Discovery Travel & Adventure Channel will be in all of Asia’s major markets by year end.

The channel, targeting 18- to 44-year-olds, considers itself different from the U.S.’ Travel Channel, which had to adopt a populist approach to appeal to auds.

“In the U.S., the channel realized audiences wanted the entertainment factor over the educational,” says a spokesperson. “Research in Asia shows audiences want more in-depth travel information, so that’s what we’re doing with primetime features like ‘Destination Week.’ ”

With 200 hours of programming, and aiming for 500 hours by end 2002, the channel is 50% new content acquired for Asia. The other 50% is from the Discovery Networks Inc. inventory.

More TV

  • Charlie Rose Sexual Misconduct

    Charlie Rose's Walter Cronkite Award Revoked by Journalism School

    SINGAPORE — Discovery Networks Asia (DNA) is adding a third channel despite uncertainty about advertising revenues and cable and satellite capacity crunch in some markets. Discovery Travel & Adventure goes live June 4 alongside Discovery Channel and Animal Planet. It comes just after the demise of Hong Kong startup travel channel Alive! Networks, but execs […]

  • Peter Baldwin

    Emmy-Winning TV Director Peter Baldwin Dies at 86

    SINGAPORE — Discovery Networks Asia (DNA) is adding a third channel despite uncertainty about advertising revenues and cable and satellite capacity crunch in some markets. Discovery Travel & Adventure goes live June 4 alongside Discovery Channel and Animal Planet. It comes just after the demise of Hong Kong startup travel channel Alive! Networks, but execs […]

  • THE 91ST ANNUAL MACY'S THANKSGIVING DAY

    NBC Feasts on Strong Turnout for Thanksgiving Day Parade, Football

    SINGAPORE — Discovery Networks Asia (DNA) is adding a third channel despite uncertainty about advertising revenues and cable and satellite capacity crunch in some markets. Discovery Travel & Adventure goes live June 4 alongside Discovery Channel and Animal Planet. It comes just after the demise of Hong Kong startup travel channel Alive! Networks, but execs […]

  • imagine dragons

    Imagine Dragons Rules TV Ads With 'Believer,' 'Thunder'

    SINGAPORE — Discovery Networks Asia (DNA) is adding a third channel despite uncertainty about advertising revenues and cable and satellite capacity crunch in some markets. Discovery Travel & Adventure goes live June 4 alongside Discovery Channel and Animal Planet. It comes just after the demise of Hong Kong startup travel channel Alive! Networks, but execs […]

  • Jon Barnthal Remote Controlled Podcast

    Remote Controlled: 'The Punisher' Star Jon Bernthal on Why the Role Scared Him

    SINGAPORE — Discovery Networks Asia (DNA) is adding a third channel despite uncertainty about advertising revenues and cable and satellite capacity crunch in some markets. Discovery Travel & Adventure goes live June 4 alongside Discovery Channel and Animal Planet. It comes just after the demise of Hong Kong startup travel channel Alive! Networks, but execs […]

  • Hakeem Kae-Kazim to Play Cesil Colby

    Hakeem Kae-Kazim to Play Cesil Colby in ‘Dynasty’ (EXCLUSIVE)

    SINGAPORE — Discovery Networks Asia (DNA) is adding a third channel despite uncertainty about advertising revenues and cable and satellite capacity crunch in some markets. Discovery Travel & Adventure goes live June 4 alongside Discovery Channel and Animal Planet. It comes just after the demise of Hong Kong startup travel channel Alive! Networks, but execs […]

More From Our Brands

Access exclusive content