DirecTV interacting

World Brief

Satcaster DirecTV Latin America has introduced interactive TV services locally.

DirecTV says it is the first service in the country providing email, banking, videogames, weather, a TV guide and customer service at no extra charge.

Similar services were introduced by DirecTV in Brazil in December.

DirecTV Latin America is owned by Hughes, an investment arm of the Cisneros Group of Cos., and Argentina’s Grupo Clarin. It has 1.5 million subs in 28 Latin American and Caribbean countries.

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