CARAS prexy hopes to increase show's reach
TORONTO — National web CTV has scooped broadcast rights for the Juno Awards from longtime kudocaster of the annual music event the CBC.
CTV has acquired the rights for both 2002 and 2003.
“This new relationship will allow us to increase the reach of the show, not only within our own borders but internationally as well,” said Daisy Falle, president of the Canadian Academy of Recording Arts and Sciences (CARAS), which presents the awards.
Falle noted that CTV plans to promote the Junos in tandem with the Oscars, “a tremendous opportunity to draw movie fans to our show.”
A CBC release said the broadcaster was disappointed with the decision “in light of the fact that CBC and CARAS were engaged in serious discussions regarding the 2002 and 2003 Juno Awards.”
The 31st annual Juno Awards show will air live on CTV next April.