You will be redirected back to your article in seconds

Chilean b’casters synch up blurbs

World Brief

Terrestrial broadcasters are trying to capture more advertisers by coordinating their commercials — showing the same spot at the same time.

Venture coordinator Arnaldo Valsecchi, who launched the campaign this week, said: “With all the channels involved, you avoid zapping. The viewer can’t interrupt the commercial by changing channels.”

Such coverage is normally reserved for national political announcements, like a presidential address. But the Assn. Nacional de Television hope this will boost the weak ad market. Terrestrial TV ad spending rose 5.5% in 2000 but figures have dipped 5% this year.

More TV

  • Tracy Morgan TCA

    Tracy Morgan's 'The Last O.G.' Loses Showrunner, Delayed Until 2018

    Terrestrial broadcasters are trying to capture more advertisers by coordinating their commercials — showing the same spot at the same time. Venture coordinator Arnaldo Valsecchi, who launched the campaign this week, said: “With all the channels involved, you avoid zapping. The viewer can’t interrupt the commercial by changing channels.” Such coverage is normally reserved for […]

  • Roy Price's Top Amazon Lieutenants Under

    Roy Price's Top Amazon Lieutenants Under Scrutiny (EXCLUSIVE)

    Terrestrial broadcasters are trying to capture more advertisers by coordinating their commercials — showing the same spot at the same time. Venture coordinator Arnaldo Valsecchi, who launched the campaign this week, said: “With all the channels involved, you avoid zapping. The viewer can’t interrupt the commercial by changing channels.” Such coverage is normally reserved for […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    Terrestrial broadcasters are trying to capture more advertisers by coordinating their commercials — showing the same spot at the same time. Venture coordinator Arnaldo Valsecchi, who launched the campaign this week, said: “With all the channels involved, you avoid zapping. The viewer can’t interrupt the commercial by changing channels.” Such coverage is normally reserved for […]

  • The Loudhouse Nickelodeon

    'Loud House' Showrunner Chris Savino Fired From Nickelodeon for Sexual Harassment Allegations

    Terrestrial broadcasters are trying to capture more advertisers by coordinating their commercials — showing the same spot at the same time. Venture coordinator Arnaldo Valsecchi, who launched the campaign this week, said: “With all the channels involved, you avoid zapping. The viewer can’t interrupt the commercial by changing channels.” Such coverage is normally reserved for […]

  • Jon Stewart Stand Up for Heroes

    TV News Roundup: HBO to Air Jon Stewart's 'Night of Too Many Stars'

    Terrestrial broadcasters are trying to capture more advertisers by coordinating their commercials — showing the same spot at the same time. Venture coordinator Arnaldo Valsecchi, who launched the campaign this week, said: “With all the channels involved, you avoid zapping. The viewer can’t interrupt the commercial by changing channels.” Such coverage is normally reserved for […]

  • Project 13

    CW Developing DC Comics Adaptation 'Project 13' With Elizabeth Banks Producing (EXCLUSIVE)

    Terrestrial broadcasters are trying to capture more advertisers by coordinating their commercials — showing the same spot at the same time. Venture coordinator Arnaldo Valsecchi, who launched the campaign this week, said: “With all the channels involved, you avoid zapping. The viewer can’t interrupt the commercial by changing channels.” Such coverage is normally reserved for […]

  • Sophia Bush Inks Development Deal With

    Sophia Bush Inks Development, Talent Holding Deal With 20th Century Fox Television

    Terrestrial broadcasters are trying to capture more advertisers by coordinating their commercials — showing the same spot at the same time. Venture coordinator Arnaldo Valsecchi, who launched the campaign this week, said: “With all the channels involved, you avoid zapping. The viewer can’t interrupt the commercial by changing channels.” Such coverage is normally reserved for […]

More From Our Brands

Access exclusive content