Channel One, which has spent the last decade producing a 12-minute daily newscast for a captive audience of high schoolers in their classrooms, is branching out to produce programming for MTV and the WB.
Setting up a division called Hacienda Prods., the company has landed a four-episode commitment from MTV for “Breaking It Down With Serena,” a primetime investigative hour hosted by Serena Altschul, the MTV reporter.
The pilot episode of “Breaking It Down” ran last fall on MTV. The first of the four new episodes — about runaway teenagers who live on the streets and fall prey to drugs — will air Wednesday at 10 p.m. MTV has tentatively scheduled the second episode for sometime in the fall.
The WB pilot tentatively titled “Trip,” a magazine series aimed at teenagers, has three hosts: Altschul, Lisa Ling, one of the panelists on ABC’s “The View,” and Gotham Chopra, a reporter with Channel One.
Morgan Wandell, executive VP of Hacienda Prods., said the WB pilot, which is still in development, will include profiles, feature stories and investigative reports.